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How To Start An Email Newsletter

Bloged in Better Publishing by Admin Tuesday November 10, 2009 at about 4:23 am

How To Start An Email Newsletter Copyright 2005 Jason OConnor

Here are the goals:

You regularly send out relevant and anticipated email newsletters to your ever-growing list. You have a form on your website that asks people to sign up for your email newsletter. When someone signs up, they give you their name and email address and they receive a few automatic and customized emails that you previously crafted while they wait for their first newsletter edition. You have a database that stores each person’s email address and you have a way to send out regular emails to them all, including beautiful HTML newsletters (e-zines). You watch the list grow over time and watch readers turn into customers.

Here are the benefits:

* You are continually building a list of loyal readers that grows over time

* Your readers spread the word that your organization is helpful, knowledgeable and experienced.

* Your readers are regularly reminded of your organization’s continued existence, growth and relevance.

* Some loyal readers will turn into loyal paying customers.

* You learn more about your customers and site visitors by asking them to communicate with you through the newsletter.

* You generate a new income stream by selling advertisement space.

* You’ll have a regular source of fresh and original content to add to your website which will help search engine rankings.

There are two distinct, but equally important aspects of starting an email newsletter that need to be addressed for you to accomplish the goals and gain the benefits listed above. First, you need the infrastructure and functionality to make all this happen, such as a database, an HTML form, a method for sending out emails in quantity and so forth. Second, you need the content that will be in each newsletter. This article will explain how to do both.

The Needed Infrastructure & Functionality for an Email Newsletter

Does getting the infrastructure sound difficult? Does it sound like you have to know a lot about programming? Neither is true. This wheel doesn’t need to be re-invented.

There are a number of websites that offer paid services that provide the entire infrastructure for you. The cost is a fraction of the cost of developing the infrastructure yourself. Two good examples of this type of service are Constant Contact and Aweber. I prefer Aweber and find its interface intuitive and easy to use. I use Aweber for our company email newsletter and suggest it to all our clients.

Using a browser I can log into my Aweber account and create text or HTML email auto-responder messages for people to receive when they visit our site or sign up for our e-zine. I can create a simple HTML form that asks for people’s name and email as well. In fact, the html code for the form is created for me and all I have to do is cut and paste it into my site. No programming needed.

Each person’s information is stored in a database on Aweber’s servers. I can manage my leads list in my browser and sort by different ways. It also allows me to see how many of my auto-responders have been sent already. And every email that we send out has a personalized first name greeting.

There is a place in Aweber where I can manage my messages, whether they are regular emails to part of the list or a newsletter that’s sent to the entire list. And there is a place where I can enter my messages, edit them, check to see if they will trip any sp@m filters, I can test the messages by sending them to my own email address first, and finally I can send them all out at once with one simple click.

The Needed Quality Content for an Email Newsletter

It’s not good enough to just have the infrastructure and functionality. You need content that makes people want to accept and read your newsletters over and over again.

Your newsletter ought to be related to your website and organization. Every person and organization has valuable and unique knowledge and experience to offer others. And you’d be surprised at how many people want your unique knowledge. Sharing this knowledge and experience with your existing and potential customers is what the Web is all about. People use the Web for getting information. So make your newsletters about various aspects of your business or organization, and make them educational, so that your readers come away with more useful information than they had before.

So if you’re a Web design firm, write about Web design in your newsletters. If you’re a small local bookstore, write about how to become an author, or how to start a local bookstore. If you’re a financial advisor, write about how people can make sound investments. If you’re a furniture builder and seller, write about how to fix up old pieces of furniture on your own.

Newsletters that are just extended advertisements don’t cut it. If your newsletter only has announcements of new or improved products or services, or specials that you’re running, then you’re missing the boat completely. There is so much more you can offer.

Creating newsletters that contain useful, relevant and anticipated information for your readers is what to aspire to. You want to give away ideas and concepts for free that can be used to help improve some aspect of your reader’s lives. You obviously don’t want to give away the whole farm since a lot of your expertise is what you charge for in the first place. But giving some information away for free is a win-win.

Most often, your readers don’t care about you or your company or your specific products or deals, they only care about what you can do for them. If they take the time to open your email newsletter and read it, it better provide them with some real value or they won’t bother again and your list will not grow, but eventually wither away into oblivion.

In return for providing useful, original content, you develop a constantly growing list of loyal readers who will spread the word that you are an authority in your field. Your readers may eventually buy from you if they haven’t already. And you can use your list to occasionally sell your products or services, but do this very sparingly. You can use the newsletter for selling advertisement space, but again, use sparingly. Finally, you can use your list to learn more about your customers and site visitors. You can ask the people on your list to fill out an online survey, but be sure to offer them an incentive for their time.

If you don’t know any programming or HTML but want to send out a regular newsletter, you can use Aweber to create text-only messages. If you want to send out professional HTML email newsletters, then either learn HTML and design (which is obviously time-consuming, but certainly possible), or hire a Web firm to do it for you. I would also suggest hiring a firm to help you with writing the content as well if you’re not comfortable with writing.

But as you can see, you don’t need much to get an email newsletter going. If you can regularly create quality content, just sign up for an online service like Aweber and away you go. An internal customer email list is a very valuable asset for any organization. Handle it with loving care. Never sell or rent your list to anyone, try to offer value in your writing, and don’t overuse it as an advertisement medium.

Good luck and happy e-zining!

Learn more about Aweber. Jason OConnor owns Oak Web Works, LLC, a full-service Web firm. He also runs A great website to get sports & rock concert tickets.

TERMS OF REPRINT

You have permission to publish this article electronically or in print, free of charge, as long as the bylines are included and you follow these rules:

* Email distribution of this article MUST be opt-in email only.

* You must forward a copy of the ezine or newsletter that contains the article inside to the author at: mailto:joconnor888@hotmail.com

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* Please send us the URL.

Ready to Write Your Book?

Bloged in Better Publishing by Admin Friday May 22, 2009 at about 1:44 am

Do you have important information you want to share with your clients?
Do you want to be recognized as an expert in your field?
Do you want to attract new clients?

If you answered yes to any of the above questions then you may be ready to write a
book or a booklet.

There is much preparation involved before you write your book. Writers rarely finish
writing their book unless they are fully prepared. Check out the information below
so that you can decide if you are ready to write your great book.

1. Your client must be hungry/starving/yearning for the information you
provide.

People will come to you to get a solution to their problem. What do people always
ask you? That is your area of expertise that you want to provide for your reader.

2. Provide 10 solutions to your clients’ problems.

Name 10 problems that you can help your client solve. Now take a few minutes to
write them down in one sentence each so you will remember them. Did you get 10
listed? Congratulations! You now have 10 topics, an outline, or a Table of
Contents (TOC) for your book. It’s a start. Your TOC will change as you write and
organize things, but you should be able to complete your book with 10 extremely
helpful topics for your client/reader.

3. Know your reader.

Do you know your audience? Your book must be addressed to the reader who will
benefit most from your information. Write to the people who need your expert
advice.

4. Gather your fact-finding information.

Do you have a collection of notes, information, clip articles, brochures, etc., that will
help you write your great book? Some writers gather information as they go along
and throw it in a box until they are ready to use it. When your fact-finding research
is at least 85% completed you will be ready to write your book. If you need help
with your research there are many students who would love to earn some extra
money helping you with your research. Check with your local library or community
college. You can also do a Google search for “work for hire agreement.”

5. Develop an outline of the points you want to cover.

An outline is a map of your book. It is your guide to help you stay on track. If you
did #2 above then you have your outline.

6. Let someone else write your book if you are too busy.

Hire someone else write your book for you. Record your book idea over the
telephone. Get a friend to listen to you on the phone. You can have a great
conversation about the 10 topics for your book. Your friend will ask questions that
will help you. Get the information transcribed by a virtual assistant, college student,
or local secretarial service.

7. Writing your great book takes time and commitment.

No Time! That is the #1 reason why writers tell me they can’t finish their book. Yet,
they barely started it. Things get in the way. There will always be other demands in
your life. Many times I find that writers do not have a plan of action and are not
prepared. Writing your great book must be one of the first 5 priorities in your daily
life. Ask anyone who has written and published a book. It takes time and
commitment. Can you commit a minimum of 10 hours per week? If you are an
average typist using a computer you should be able to write at least 20 pages a
week. At the end of a month you will have finished 80 pages!

You can get started writing your great book today with ease and confidence once
you have accomplished the activities mentioned above.

8. Your enthusiasm and passion is important.

It takes a lot of enthusiasm, motivation, and a belief in yourself that you can do it.
Ask a trusted friend to be your buddy while you are writing. Get started today.
Create an action plan to write everyday and in 90 days or less you can
write your great book, be recognized as an expert, and attract new clients to your
business.

About the Author:

Joan Clout-Kruse is the author of Top 10 Traits of Silicon Valley Dynamos,
and e-books POWERHOUSE WRITING: How to Write Your Great Book in 90 Days
or Less, and The ABCs of Success. Through phone, e-mail and teleseminars she
helps writers and entrepreneurs get the recognition they deserve by
writing their great book.

Visit http://PowerhouseWriting.com/ to find writing classes, articles, coaching
services and free mini-course. Copyright © Joan Clout-Kruse. All rights
reserved. This article may be reprinted in full so long as the resource box and the
live link is included intact.

Article Writing: Commandment No.3

Bloged in Better Publishing by Admin Saturday May 2, 2009 at about 3:23 pm

Don’t give up…

So you’ve got this far, you’ve viewed some Articles by other authors or you’ve found a topic now that one else is writing about and you’re ready to start you’re all psyched up and ready to go and then…

“This is it, this is it I’m going to write an article” and then your mind goes blank and the thought of writing an article brings you back to those days when you sat at school and churned out page after page of essays for homework and then you think “I cant do this” and you want to give up. But don’t!

You may think that everyone that writes any article must have been an “A” class student at English and loved writing and that they just sit at a computer and the words just flow out, but for some of us that’s far from the truth. Don’t worry if you first attempt bombs and only a few people read that’s fine some of mine have don’t give up now before you’ve even started. Think about what you’ll achieve by writing your first article, the people you’ll help and the sense of achievement of having an article published, floating around somewhere out there in cyberspace with your name on it.

But, if you still having a hard time here’s a couple of tips you can try out to help get you started

•Make a list of questions about your topic, the frequently asked questions and then make a top 5 or 10 list (you could have too much information for one article so why not spread it over a couple of articles!).

•Have you got a funny story related to your subject, everyone like’s a good laugh and be entertained. You could try to work this into an article.

•Make a list of the best free resources or best websites people could use on your subject and give a review of each. People love free things so this could get passed around a lot. And don’t be afraid that by sending people to other websites that you’re shooting yourself in the foot and going to lose money or visitors. You’ll also come across as being helpful and also an expert on your topic.

•What new in the news on your subject, is there a new gadget out or a new way of doing things for better results?

•Do you disagree with what’s being said on your topic, give your opinion. Not everyone will agree with you but it’s a way of making a name for yourself as long as it’s done correctly and not just trying to find fault with everything that’s being said.

And after all that you should have a couple of article ideas so off
you go and get typing and when you’re finished send a copy over to us
at http://www.barryjmcdonald.com and we’ll put it with all the other great articles we have.

The WAR Cycle for Writers

Bloged in Better Publishing by Admin Saturday May 2, 2009 at about 10:23 am

Copyright 2006 Black Butterfly Press

In one of his acts, comedian Chris Rock tells a joke where he calls a certain class of men, “Low-expectation-having folks.” (Of course, that’s not the word he used.) At any rate, he had a valid point about people not expecting enough from life. Granted, we’ve been taught that it is a sin to aim too low. And although I don’t think a person can ever aim too high, I do believe a person can suffer from having unrealistically high expectations as to what the returns should be on an endeavor.

To illustrate the point, as a social worker, one of the first trainings I ever attended was about the world of abnormal childrearing. The WAR cycle, it was called. Simply put, at the crux of most child abuse, it was found that the parent had unrealistic expectations as to the stages of child development. This included expecting children to be potty trained at six months, to not get into things at age two and to even sleep all night as a newborn. Subsequently, in a fit of rage, a parent would inappropriately “physically discipline” (abuse) a child. Sad to say, many of these children wound up in the hospital, or worse, for these normal developmental milestones.

As a writer, I’m always looking for comparisons in life lessons, so let’s apply this to being a writer. This is what I’ve come up with. I am beginning to see a similar syndrome, for some writers, whether self-published or not.

I call this syndrome The “WAR cycle” for writers. In other words, “The World Of Absent Realism.” When we are writing, we are often absent from reality. And by no means should we give up our imagination, since it is the source of our writing. But let’s face it. When it comes to pushing our books, we have to be “Keeping it Real.” As writers, we are dreamers.

Okay, we’ve written the All American Novel. Even so, our biggest dream is to be published. We can already see the red carpet rolled out with stretch limousines and six-seven figure checks rolling in as soon as the ink dries. We’re fulfilled with the writing in itself, but if we by chance luck up and get published, we expect the world to beat a path to our door after we’ve accomplished this feat.

Unfortunately, when things don’t take off right away, we abuse our child, our dream, by either giving up too soon or blaming our publisher or our agent. To use a metaphor, we want to plant a seed and see a tree the next day. Like the abusive parent, we want to accelerate the development process necessary to getting known as a writer.

What made me realize this is a friend (who is self-published) went to a literary retreat and came home amazed at the number of disgruntled writers she met. Even when they had four or five books with traditional publishers, they alleged they had not been paid since their advance. In my friend’s case, at the end of the day, not only did she and another self-published writer sell the most books, they got paid. The other writers could not collect any money until their royalty payment. Perhaps both self-published and traditionally published writers can take lessons from these two literary entrepreneurs’ “hustle.” The main thing is to avoid the WAR Trap.

How to Avoid the War Trap

Remember, it can take 20 times exposure before a person recognizes or buys a book. In direct marketing, only 10% of the people contacted will be buyers. The 20/80% rule also applies to book buyers. Try to write more than one book and develop repeat customers. Remember it can take 100 no’s to get to a yes. Don’t spend all the book advance and then not have enough to go on a book tour. Try to negotiate more for marketing. If you live near a book store, why aren’t you scheduling booksignings on a regular basis? If you can’t do a physical tour, why not do a virtual tour? Give up the fantasy that you get rich with one book. (If you do, fine, but it’s a rarity.) Empower yourself by getting a web page. Stop being afraid of sharing, which leads to networking. There is no shortage when you come from a position of abundance. Make use of print on demand. Write e-books. Use e-mail and save postage. Use Free advertisement on the Internet through book reviews, interviews, and e-zines. Start a newsletter. Write articles to help promote your books. Post on message boards. Do Internet Radio Show Interviews. Develop ways to market your book off-line and on-line such as through the Publisher’s Marketing Association, Cushcity.com’s coop advertising.

Maxine Thompson(www.maxinethompson.com and www.maxineshow.com ) is the owner of Thompson Literary Agency and Thompson Literary Services. She is also the owner of Black Butterfly Press. If you are interested in being on one of her internet radio shows as a guest you can email her at maxtho@aol.com or maxtho@sbcglobal.net
You can sign up for her free newsletter at www.maxinethompson.com .

Who Are Online Article Writers Anyway; A Case Study

Bloged in Better Publishing by Admin Thursday April 30, 2009 at about 11:46 am

Have you ever noticed the number of online article writers on the Internet? Well on one of the most popular online article sites there are over 30,000 writers who have submitted one or more articles. These articles are then in turn picked up by Ezines, websites needing content and others.

In the field of online article writing we have a cross breed it seems. We have some liberal writers and some small business folks peddling their wares and some who are simply sharing writing and experiences. Each writer has a personal reason for doing what they do and the ego of the writers is well known indeed. Some writers are arrogant beyond belief in fact they are so high and mighty that they demand perfection at all costs. Yet in the end much of the garbage on these article content type sites is just nothingness or repeated industry filler like in the trade journals. What is the point?

Many of the folks here have some ridiculous worthless website selling something online to those who hit their author “Bio Links” at the bottom of the articles they write. Many of these writers claim professionalism, perfect spelling and grammar. Yet personally I do a lot of reading and find most news media, books, magazine articles so riddled with garbage, that who cares if they spell anything right because the content sucks? Something of course to consider in 2006.

Lance Winslow - EzineArticles Expert Author

“Lance Winslow” – Online Think Tank forum board. If you have innovative thoughts and unique perspectives, come think with Lance; http://www.WorldThinkTank.net/wttbbs/

To Speak You Have To Write, To Write You Have To Read

Bloged in Better Publishing by Admin Monday April 27, 2009 at about 12:22 pm

Public speaking, writing, and reading are a lot more interrelated that most people would think. You might think of them as brothers, and sisters of creative processes. There is also a certain hierarchy involved. You have to read to write, then you have to write to speak.

Without question the best way to improve your public speaking ability is to speak. Speak anywhere, anytime you can gain an invitation to do so. However it is also important for someone who wants to speak well, to write well. This is one of the biggest reasons beginning speakers are told to write their speeches out. One of the biggest advantages to this approach is it helps you gain structure to what you are trying to say. When I speak I have literally been known to rewrite my speech on the fly ! I can do this because I have strong writing skills. I can actually picture the outline of my speech in my head, without looking at my notes ! Writing your speech out also makes editing easier, because you can see it in front of you and think about it line by line. But the relationship between writing and speaking is more than just writing your speech out. It also includes writing things other than just your speeches. What you write doesn’t even matter. Write letters, articles whatever. The point is the better writer you become, the better speaker you become. Guess what ? The best way to become the best writer you can be, is to write incessantly.

Even though writing is the best way to become a better writer, there’s more that you can do. Read ! Read everything possible. One of the best things a person who wants to improve their writing skill can read is the daily newspaper. This ties directly into the two key advantages of reading to the writer. One especially with a newspaper, reading keeps you informed. From this you get topic ideas, and current information about your topic to feed your content creation. Second reading teaches you about words, how they should flow. Newspapers are good for this, in part because they are written to be understood by the average person. Reading a newspaper helps you learn how to explain things in an organized way. Even so don’t discount the value of reading top quality fiction. From this type of reading you can learn how to express things in a more narrative, entertaining way.

So remember that speaking, writing, and reading are not completely separate activities. They are in many ways, different aspects of the same craft. Being better at any of the three makes you better at all of them. Practice using this to your advantage.

Robert A. Crutchfield is president of Kingdom Relationship Ministries. He is a minister, public speaker, and success/relationships coach.He holds the Competent Leader Award from Toastmasters International, and is a Brainbench Certified Trainer. He is a member of the American Association of Christian Counselors. Visit him online at http://www.kingdomrelationships.org.

Writing Tips – Internships

Bloged in Better Publishing by Admin Monday April 27, 2009 at about 12:56 am

If you’re an aspiring writer and are trying to get something published, you have figured out pretty early on that this is a killer business to break into. The competition is fierce and the talent pool is, well, talented to say the least. Sometimes just being good isn’t good enough. Sometimes you have to go the extra mile to break into the business. This is where internships can be a great thing.

For those who don’t know exactly what an internship is, it’s not like being an intern at a hospital when you’re a doctor. You do get paid for that. We’re talking about the kinds of internships where you do them simply for the chance to break into whatever field of writing you want to break into.

For example, if you’re an aspiring songwriter, you may want to volunteer your services at a publishing company. Many times these companies hire staff writers for the purpose of writing filler material for a star’s up and coming CD. The “hit” they hope to find through an outside writer out of the millions of submissions that they receive. This is the song they are going to pay a portion of the royalties for, but the staff written songs are owned by the company itself so no royalties are paid. This is an opportunity to volunteer to be part of this team even for no pay, just for the chance to write. In many cases this offer will be well received and you’ll be given the chance to contribute material to the team. The benefit of this is that if you write enough material that they like you may be given a shot down the road to either join the staff writing team for pay or even get a chance to write a potential hit song.

In another example, let’s say you are trying to get a job writing for a newspaper. Many papers are always looking for articles or stories to fill up the less important sections of the paper. There are only so many major stories to go around. If you are knowledgeable in a certain area, say sports, they may hire you as an intern to write some sports related articles for them to appear at the back of the sports section. You won’t get paid for this but it will be good experience and if your work is good enough there is always a chance that the paper will hire you.

For those who want to make it as screenplay writers or playwrights, there is always the local workshops where you can go down and offer your services. Many of these small theaters are looking for new material because a new play will always attract some curiosity from critics and agents. This is a good way for them to get their actors noticed and for you to get your material noticed at the same time. Obviously the quality of the performance won’t be like a Broadway show, and this will detract somewhat from your written words, but a good critic or agent will be able to spot good material, even if the acting isn’t up to par.

For each field there will be different things that you will be able to do. But the key word is volunteer. Make it perfectly clear that you are not looking for payment, just the chance to have you work seen.

Michael Russell - EzineArticles Expert Author

Michael Russell
Your Independent guide to Writing Tips

Staring At The Empty Page

Bloged in Better Publishing by Admin Saturday April 25, 2009 at about 10:07 pm

You are gazing out the window of your room, the curtains still half drawn slightly bulging from the gentle breeze. It is a picturesque spring day, mid morning.

You turn back from your gaze that seemed to last but only a moment. The harsh reality hits you square between the eyes, you have to write this new page or article before you to can enjoy this day.

Only problem is you have been staring at the blank page for the last two hours trying to come up with the perfect, or as close to it, idea. Another hour passes as you have two cups of coffee, some biscuits, a chat with th dog, pacing up and down the passage, and you have still not come up with a single word.

It is true that you cannot turn your creativity on and off as you please, a few lucky ones can but for the most of us it is rather an impossible task.

Strangely enough, these modern computers that we own, with all the bells and whistles still don’t help us a single bit when we have to write or create something, it is just a patient assistant.

Next time you need to come up with something new and fresh follow these steps and they will lead you to getting your idea written.

Pick a word for your topic, any word that relates to your idea or product at this point in time.

Go to your overture keyword tool and type in your word. Sift through the results and choose five keyword phrases that describes your idea more clearly than the single word you wrote down.

Sit back, relax and think over it for a while, maybe even get another cup of coffee. The important thing now is not to try and rush the writing, if you do you will just have to do it all over again, have patience.

When you come back jot down some ideas that relate to your subject and scramble the phrases you wrote down around.

These will become your main themes.

Open Google search and click on the advanced search. The reason for using advanced search is that it will return good results unlike a normal web search where you have to filter through piles of pages before you get to what you are interested in. This type of search will save you a lot of time.

Getting ideas off the top of your head is not always that easy so we will find a ways to help us. This is a good way to go about finding information if you have no idea what words to put into a sentence let alone write 800 word article about it.

Type each of your main themes, words or keyword phrases into the tool. Set it to show 10 results. Open the sites one by one and firstly determine if what you see, is relevant to what you want to write. If so read through the content once or twice and take out the main elements or ideas you find to be important to your article.

Go through all ten. You will find that only about half will be relevant to you. You will probably also come across ideas or information you never even thought of in the first place, which is a huge bonus for a little work.

As you research write the ideas or headings for ideas down in your document. Don’t worry what it looks like at this stage just keep on going.

Once you have finished with the research, give yourself a break just to clear your mind. Take a walk with the dog, talk to the trees and plants and in so doing amuse the neighbors. At least they now have something to talk about.

Go back to your computer and start sorting the info you wrote down, don’t rewrite yet, first cut and paste in the page so that you have an article that will make sense, and remember to have a beginning, middle and end.

Once you have completed, start rewriting your information in sentences and paragraphs, easily readable and understandable.

This is one way that works, if you have no idea what you want to write about, or how to write it. The research might take some time but you can be sure you will have a valuable article for your readers by the time you are finished, not just garble.

Happy Writing!

Karl Stadler is a internet marketer and author. Here is a site with some interesting information about dogs Dog Info

Hero’s Journey: Effective Story Structure

Bloged in Better Publishing by Admin Friday April 24, 2009 at about 1:38 pm

The Hero’s Journey is the template upon which the vast majority of successful stories and Hollywood blockbusters are based upon. Understanding this template is a priority for story or screenwriters.

The Hero’s Journey:

• Attempts to tap into unconscious expectations the audience has regarding what a story is and how it should be told.

• Gives the writer more structural elements than simply three or four acts, plot points, mid point and so on.

• Interpreted metaphorically, laterally and symbolically, allows an infinite number of varied stories to be created.

By understanding exactly what elements make up each major stage of the Hero’s Journey, screenwriters can easily build a screenplay from the ground up.

Some elements of the Call to Adventure include:

Hero’s Back-story. When the Hero is pushed into the journey very early on, or when it is necessary, some back-story reveals necessary information.

• In Midnight Cowboy (1969), Joe Buck sets off for New York almost immediately – his inner challenges and back-story are revealed through flashbacks.

• In The Shawshank Redemption (1994), Andy Dusfresne goes to jail almost immediately – the reasons for the sentence (his wife was murdered) are quickly made explicit.

Hero’s Capabilities. Once we meet the hero, we learn of his capabilities. Often hero’s have supernatural abilities, which in the modern day translates into them being exceptional at something.

• In War of the Worlds (2005), Ray Ferrier is excellent at his job – which we know by the way he sensitively handles the load he is lifting at work.

• In Gladiator (2000), we discover that Maximus is an excellent swordsman in battle.

Hero’s Status. Defining the hero relationship to others is common:

• In Spiderman (2002), no one wants to sit next to Peter Parker on the bus.

• In Forrest Gump (1994), no one wants to sit next to Forrest on the bus.

• In Beverly Hills Cop (1984), other officers try to interact with Axel Foley – they follow him around.

Hero’s True Nature. We learn of the hero’s true nature (which if negative, may be an inner challenge).

• In Gladiator (2000), Maximus takes time to feel the tall grass.

• In War of the Worlds (2005), Ray walks away from other workmen as they ask him favours – illustrating selfishness.

The Complete 188 stage Hero’s Journey and FREE 17 stage sample and other story structure templates can be found at http://managing-creativity.com/

You can also receive a regular, free newsletter by entering your email address at this site.

Kal Bishop, MBA

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You are free to reproduce this article as long as no changes are made and the author’s name and site URL are retained.

Kal Bishop is a management consultant based in London, UK. His specialities include Knowledge Management and Creativity and Innovation Management. He has consulted in the visual media and software industries and for clients such as Toshiba and Transport for London. He has led Improv, creativity and innovation workshops, exhibited artwork in San Francisco, Los Angeles and London and written a number of screenplays. He is a passionate traveller. He can be reached at http://managing-creativity.com/

Writing Is A Means Of Reaching In And Reaching Out

Bloged in Better Publishing by Admin Sunday April 19, 2009 at about 1:12 pm

I felt yesterday was a supremely productive day.

I wrote five articles, gave some serious thought to a business proposal or two, and then, when I had about an hour on my hands, I idled the time away at Starbuck’s.

Perhaps this last line item, repairing for some brew, stimulated the zenith of my productivity, because, as is my custom I write a few pages in long hand of whatever comes to mind.

Sometimes these musings are accompanied with squiggles or very poorly drawn people, but a mix of completely free meanderings almost always leads me to some insights.

Yesterday, for instance, I pulled together an idea that had been a mere fragment, a business concept for an integrated suite of public seminars, short speeches, and consulting.

What I came up with is so clear that it has to be a great idea. What writing enabled me to do is get beneath surface distractions to explore what I was really feeling about my occupation as a coach and consultant.

I could see, at last, the types of people and companies with which I’m most comfortable, while distinguishing them from those with whom I don’t really click.

Once this portrait appeared, it was easy to generalize to see how I could offer programming that would appeal to these prime clients.

Finally, I could see them in the same room, in my mind.

What happened next is my hand wrote a perfectly succinct title for the class, and I could then see the individual topics sorting themselves out.

Without writing, I’ve found, there isn’t much quality thinking. Jotting down ideas and concepts expresses to us what’s within, and it will emerge if we just get out of the way and let it.

I think this is akin to taking notes during a lecture or after reading passages from books. Our minds read the ideas or hear them first, from these sources, but solid connections aren’t made until we translate them into words that mean something special to us.

When we take the ultimate steps of writing our words, seeing them on the page, and considering them, we finally promote deep understandings.

By having a leisurely coffee and thinking and writing we accomplish much the same thing without the external stimulus.

Writing then becomes a natural process of reaching in and reaching out, a rhythm that’s similar to breathing, or the movement of the tides.

Dr. Gary S. Goodman, President of www.Customersatisfaction.com, is a popular keynote speaker, management consultant, and seminar leader and the best-selling author of 12 books, including Reach Out & Sell Someone®, You Can Sell Anything By Telephone! and Monitoring, Measuring & Managing Customer Service, and the audio program, “The Law of Large Numbers: How To Make Success Inevitable,” published by Nightingale-Conant. He is a frequent guest on radio and television, worldwide. A Ph.D. from USC’s Annenberg School, a Loyola lawyer, and an MBA from the Peter F. Drucker School at Claremont Graduate University, Gary offers programs through UCLA Extension and numerous universities, trade associations, and other organizations in the United States and abroad. He holds the rank of Shodan, 1st Degree Black Belt in Kenpo Karate. He is headquartered in Glendale, California, and he can be reached at (818) 243-7338 or at: gary@customersatisfaction.com.