Flisterers Info Center

To link or not to link? That is the question we face when we receive e-mail from people asking us to make a link to their website, or when we are looking for link partners ourselves and find a prospective site. How can we decide if it is worthwhile to take the effort to make a link for such site? If we look at the fundamental reasons for making link exchanges in the first place, then it is easy to decide which link possibilities we should pursue and which we should drop.

So what are the most important reasons for exchanging links? They are as follows:

1. To get more traffic to our websites:

People just love to follow links on the Internet. They love to poke around and follow their interests and see where it will lead. I know this from my own taste but more importantly, when I look at traffic logs for various websites, I see that link pages are very popular on many sites. So, if your site is well placed on link pages around the Internet you can definitely expect some additional traffic from these links.

Keeping this in mind. When you are reviewing the site of a potential link partner, take a look at how that site displays the links. Is the links page visible, and linked to the other pages of the website? Some people want to exchange links but they don’t want people to leave their website through links to other websites, and they do not even provide a path to their link pages or make it very difficult to find. You can never get any additional traffic from a listing on a site like this, and if this is the case, you should just forget about linking.

Also, if the links are haphazardly arranged, 200 links on one page with no apparent order, your chances of getting traffic is also reduced. Will your link be buried in a huge directory, many layers removed from the main pages of the site? Look at the possible placement of your link, and judge it from the standpoint of visibility and its capacity to generate traffic to your site.

2. To add value to your website:

Your website is valuable to your visitors if it provides information that they need. The articles, products and other content that you publish is your first source of material for satisfying the needs of your visitors, but the links you provide can also make your site an important source of information and a convenient place for people to visit and revisit.

Accordingly, choose your links from the standpoint of satisfying the needs of your clientele. If your site is offering web hosting, for example, then it is likely that your visitors will also be interested in web design, graphics, software, website promotion, etc. By providing a directory of links to such products and services you will be adding value to your website.

Just as you carefully consider what products you are offering or what your own information articles contain, consider the value that the various links offer. Do the products or services look shoddy or below the standard of your website, if so then do not go after the link. Is the product or service completely unrelated to your website? If so, then it doesn’t really add much to the site.

A well constructed directory of valuable resource links that complement your own offerings should be your goal, and you should judge potential link partners on how well they fit into that picture.

3. To Build Link Popularity and Boost Ranking in Search Engine Results:

Results in search engine queries are determined by the material you have presented on your web page, and by other off-page factors, such as, how many other sites link to your site. The concept of link popularity got a huge boost from Google whose Page Rank system, not only weighs the amount of links that point to your site, but the quality of those incoming links.

Indeed, if you make a query on Google as follows: link: www.yoursite.com . You will get a list of sites that link to you. But in this list are not all the links that you have. Currently they are only from web pages whose Google Page Rank is 4 or higher. From this standpoint, in order to increase your results in Google, you need links from sites whose main pages have a high Google Page Rank and whose link pages are similarly well ranked.

Does this mean that we shouldn’t link to sites if their Page Rank is less than 4? Not necessarily. Remember, a page that is 0 today, can get higher ranking tomorrow. Also, just as you may be starting out from scratch, other sites are similarly beginning their life on the web and we should take this into account, and be generous.

Finally, weigh all the factors when considering link candidates, and balance it against the time you have to do for this task, and choose your link partners. If you do this work diligently and carefully you will be rewarded for your efforts.

Copyright 2003

Donald Nelson is a web developer, editor, and social worker. He has been
working on the Internet since 1995 and is the proprietor of A1-Optimization,
http://www.a1-optimization.com, a firm providing search engine optimization,
copywriting, reciprocal linking, and other web promotion services. He
publishes a monthly ezine, A1-Web Promotion Tips, available at
http://www.a1-optimization.com/newsletter.html

Establishing a website business is no longer easy, There are thousands of competition that is all too willing to get a bigger share of the pie. Every scheme and method you can find to augment your sales would be very beneficial.. But of course, with the versatility the internet offers, there are many ways you could find that could help optimize the potential of your site or business in generating traffic.

While there are ways to jumpstart your traffic flows, many sites don’t have the resources that others have to generate more traffic for your site. Well, you don’t have to spend a cent; all you need is the proper mindset and a lot of eagerness. You also must have the drive and perseverance to do hard work and research to generate more traffic for your site.

Ever wonder how does big hit sites drive traffic top their site? Most of them are spending tons of money to drive the traffic to their sites, investing in many advertising campaigns and different forms of marketing schemes and gimmickries. This is all worthwhile because, well, they are what they are now, high earning, big hitting websites.

Take advantage of online forums and online communities. The great thing about forums and online communities is that you can target a certain group that fits the certain demographic that you are looking for. You can discuss about lots of things about the niche that you represent or offer. Another great advantage is that you know what you are getting into and you will be prepared.

Distribute an email course. Each day, have your autoresponder send out another lesson. Just be sure that each lesson has quality content – not a sales pitch. Your content will do the selling for you, and will do it much more effectively. You can include tips centered on a different topic for each lesson, illustrating how your product will benefit the reader. Include the tangible benefits the visitor will reap by purchasing your product. Make sure to include a paragraph or two at the end of each lesson enticing your prospect to consider making a purchase.

Search Engine friendly webpages are very important in getting traffic. you need HTML text on your page. Sometimes sites present large sections of copy via graphics. It looks pretty, but search engines can’t read those graphics. That means they miss out on text that might make your site more relevant. Some of the search engines will index ALT text and comment information. But to be safe, use HTML text whenever possible. Some of your human visitors will appreciate it, also. There are many automated tools which can take care of the above.

You can also make use of newsletters. Provide people with a catalog of your products and interesting and entertaining articles. If you make it really interesting and entertaining, more people will sign up for your newsletter and recommend it to other people. The more people who signs up for your newsletter, the more people there will be that will go to your site increasing your traffic.

Another great idea is trading links with other sites. You don’t have to spend a cent. All you have to do is reach an agreement with another webmaster. With exchanging links, the efforts both sites do will benefit both sites. Every traffic that goes to the site could potentially click on the link of your site and visit your site as well. This works well especially when both sites feature the same niche.

Most every site and companies are catching on to the effectivity of Viral Marketing and Advertising. Not using it could kill your business. Along with other schemes and methods in promoting your site, like Search Engine Optimization and such, viral marketing could easily push you ahead in the rating games.

Write articles that could pique the attention of people that have interest in your product. Try writing articles that will provide tips and guides to other aficionados. Writing articles that provide good service and knowledge to other people would provide the necessary mileage your traffic flow needs.

Many sites offer free submission and posting of your articles. When people find interest in your articles they have a good chance of following the track by finding out where the article originated. Include a link or a brief description of your company with the article and there’s a great probability that they will go to your site.

All of these methods and more will drive more traffic to your site for free. All it takes is a bit of effort and extended man hours. Learn all you can about the methods depicted here and you will soon have a site with a great traffic flow without the usual costs that come with it.

Are you one of those people who are already fed up on how to earn profit online? Or are you one of those who cannot seem to have the best traffic on their site no matter what they do?

All of these things are boiled down to the fact that you are not getting a good traffic or none at all. The thing is, getting traffic seems to be the most important thing in the world of online business nowadays. People know that getting a good website is next to nothing if they dont get good traffic.

Getting good traffic is equal to getting good profit. This is because with good traffic, more and more people will be visiting your website. Once they get to see the good ness you have on your business, there is a higher probability that they will buy your products or services.

Simply put, you can never earn profit if you dont have people shopping around on your website and see if theres anything that they can make use of. Thats why generating traffic to your website is really important.

However, there are people who seem to misunderstand the concept of generating traffic. In spite of the many efforts they make to generate traffic, nothing seems to work.

If you are one of those people who are in this situation, its time for you think things over and analyze whats really required to easily get traffic top you website, not just for the time being, but forever.

For so many years now, businesspeople are trying to decipher the easier technique on getting a targeted traffic without having to spend more money or not spend at all. There are techniques that generate profit, but in the end, it turned out to be a fad only.

Hence, the best thing that will generate traffic easily and permanently should be based on the following factors:

1. People should find it beneficial

In order to entice people to visit your site, they should find the driving factor beneficial. Before they get to give you the value that you want, you should first give them something valuable.

2. People should find it informative

Since the advent of information technology, people had become hungry for information. Thats why the very reason why people browse the Internet is to get as much information as they can.

Hence, there is an inclination that people will only respond to something that is informative, something that would teach them how to solve lifes petty problems, and something that would teach them how to do things right.

So, what is this something that would easily generate traffic to your website forever?

Its the articles!

Since the advent of printing technology, articles, journals or any printed material has long been considered as a very powerful media tool to inform, entertain, and enlighten people. It has been well accepted that words can make or unmake a person, a business, or a product.

For this reason, the world of online business has realized its greatest potential when they have employed the services of articles as one of their marketing strategy. For those who have already incorporated the concept of writing articles for their business, they have seen the tremendous growth of profit through the utilization of articles.

One of the greatest things about article writing is that people love to read them. They feel gratified whenever they read something from the Internet.

And because of these articles, the Internet has been acclaimed as a pragmatic tool in providing different types of information. People tend to resort to the Internet whenever they want to know the answer to their problems or simply to teach them how to do things right.

Moreover, generating good traffic is not mainly constrained to writing articles and submitting them to different websites or article directories. You can still have better chances of increasing your traffic by allowing other websites or business to use your articles.

The mode of traffic generation today is based on the fact that most webmasters are finding articles that they can use to sustain their needs in getting a good rank on search engines. In this way, you do not only get better traffic but you also help other business earn their benefits as well.

Best of all, everybody is gaining something from it. Through articles, all of the aspects of online businesses are encompassed by the give and take relationship.

Hence, it is more permanent than any marketing tool ever created. This is because if everybody is gaining something from it, the more it will last.

So, if you really want to generate long-lasting traffic to your website, start making and using articles NOW!

Anyone who owns a website knows the importance of website traffic. You may have a terrific idea for a website with an excellent product or service, superb design, content and functionality but if you do not use the right tactics, your site may not attract the all important highly targeted website traffic. Getting a lot of traffic into a site has very little to do with the site itself but with how the webmaster or site owner advertises it. With hundreds of competing sites, you must employ the most effective internet marketing techniques that will truly deliver results.

There are different internet marketing techniques that you can use. All these techniques and methods aim at increasing your website traffic. You must find a way for web surfers to find your site. To do this, you must put yourself in the shoes of your prospective visitors and future clients and see the internet through their eyes. Where do they usually go whenever they are looking up something on the web? The answer is the search engine; in fact, the two most popular websites on the web today are both search engines and portals. Thus, you should focus your internet marketing efforts on the search engine.

People will usually search for something using a search engine and click on the top results that these engines give. Therefore, you must use the right internet marketing techniques to get a high search engine ranking. To gain a high ranking in search results, you can use several internet marketing techniques. Search engine optimization is a set of methods that are aimed at improving the visibility of your site in search engine results. Since a search engine indexes sites by looking at its keyword density, your site’s content must have favorable keyword density that is search engine friendly. Content is one of the most important internet marketing technique itself. If you have excellent content that is geared towards achieving a high search engine ranking as well as provide information then you can expect a high search engine ranking. However, this is not as easy as it sounds. Countless other sites may be using the same internet marketing technique as you do. Thus, you must continuously find new ways of attracting more website traffic.

Aside from the traditional marketing techniques such as print ads, billboards, brochures, testimonials, flyers etc. you must use other more effective internet marketing techniques to gain more website traffic. One of the most popular internet marketing technique today is submitting articles. Writing and submitting articles is an extremely powerful method for promoting your websites, products, and services.

By writing short articles on the topic related to your website, you can offer these articles for other website owners or newsletter publishers to use by submitting them to an article directory.

These directories get spidered by the search engines on a regular basis because of the high value of the content they provide. If you have not yet been picked up by the search engines this is the easiest way to get them to find you. You also get exposure to those who look for articles in the directories for use on their sites.

When they make use of your articles on their websites or in their newsletters, you will get the credit as the author along with a link to your website. Not only will you gain visitors, but you will benefit from the hyperlinks that are created.

This internet marketing technique is now being used by thousands of site owners. It is also gaining popularity because of its relatively high success rate in attracting high website traffic.

Hans Hasselfors is a successful business entrepreneur and internet marketing consultant. Get the net working for you. Join a community of like-minded authors and publishers and make your living online. Become a member of our article directory. www.SubmitYourNewArticle.com